Two Ways to Track Profit from Online Shoppers

For internet marketers, they would like to know how to track a result from advertising online. You cannot rely on the statistics of web traffic only because there is a reliable survey report saying that more than 80% of online lookers will search for product information first in WWW, then make a decision later and prefer to purchase offline.

How do you track if the online advertising investment is cost-effective?

I would like to recommend two ways which will help you track your profit.

Firstly, have you ever get a discount coupon when you go shopping or when you buy a product? Do you think if it can urge you to buy the product with a discounted price next time or if it can encourage you to try a new product with special price? Yes or No. I think most will say ‘Yes’.

This is what I am suggesting you to use the idea of using ‘coupon’ to make your online promotions through e-mail marketing or even search engine marketing. It is not a printed coupon but a ‘printable’ coupon. This interactive marketing will help you monetize traffic, establish a traceable action and engage online shoppers who like to shop offline.

As printable coupons will be printed on demand by customers, it shows their intention to purchase your product as a coupon redemption. Plus, if the offer is enticing, of course, this will spread to those whom they know. Their friends will be invited to print the promotional coupon.

To achieve the goals, you should set a limit on the number of online printable coupons which will be distributed by individual participants in a promotion to control a part of marketing budgets. Using a toll-free number for an online promotion is the second way to follow the result of online advertising.

As to the offline behavior of online consumers, put your specific contact number in your advertising banner will help you to track the efficiency of your ad because when they see your ad and are interested in what you present along with the toll-free number which is an alternative channel for them to contact you with free of charge and they give you a ring, all calls you receive from that toll-free number represent the opportunity of closing sales and that your ad is working efficiently.

Try online coupons and toll-free number to improve your goal conversions from advertising online and you will gain a profit from online consumers in the real world sales.