5 Steps to Satisfy Your Website Visitors

Have a look at these 5 steps which will help you please your website readers and search bots.

First step - You should write content which is relevant to your site. If your site is about travel, you should not write about car accessories.

Second step – The content you write should be easy to understand. Do not use fancy words or difficult words that are hard to comprehend.

Third step – Your content should not be written more than 500 words. Do write it concisely with the point you want to communicate.

Fourth step – This step is quite hard because you have to concern English grammar. You should make sure that your content is grammatically correct as good grammar will impress most visitors.

Fifth step – Keywords and keyword phrases should not be overused in your content because too many keywords or keyword phrases will not only irritate readers but also search engine spiders which will think that your site is a spam. The keyword density of 1-3% is considered to be good for content and search engine crawlers. So, make sure that your keywords and keyword phrases are appropriately used and well tuned in the content.

What is the keyword density?
Keyword density is basically the number of keywords or keyword phrases in a piece of content divided by the total number of words.

Put in your mind that you have to take some time to create a short list of keywords that are relevant to the subject you are about to write. Next, try to naturally scatter the keywords or keyword phrases into your content. As a result, not only will actual people love you, but the search engine spiders will, too.

Two Ways to Track Profit from Online Shoppers

For internet marketers, they would like to know how to track a result from advertising online. You cannot rely on the statistics of web traffic only because there is a reliable survey report saying that more than 80% of online lookers will search for product information first in WWW, then make a decision later and prefer to purchase offline.

How do you track if the online advertising investment is cost-effective?

I would like to recommend two ways which will help you track your profit.

Firstly, have you ever get a discount coupon when you go shopping or when you buy a product? Do you think if it can urge you to buy the product with a discounted price next time or if it can encourage you to try a new product with special price? Yes or No. I think most will say ‘Yes’.

This is what I am suggesting you to use the idea of using ‘coupon’ to make your online promotions through e-mail marketing or even search engine marketing. It is not a printed coupon but a ‘printable’ coupon. This interactive marketing will help you monetize traffic, establish a traceable action and engage online shoppers who like to shop offline.

As printable coupons will be printed on demand by customers, it shows their intention to purchase your product as a coupon redemption. Plus, if the offer is enticing, of course, this will spread to those whom they know. Their friends will be invited to print the promotional coupon.

To achieve the goals, you should set a limit on the number of online printable coupons which will be distributed by individual participants in a promotion to control a part of marketing budgets. Using a toll-free number for an online promotion is the second way to follow the result of online advertising.

As to the offline behavior of online consumers, put your specific contact number in your advertising banner will help you to track the efficiency of your ad because when they see your ad and are interested in what you present along with the toll-free number which is an alternative channel for them to contact you with free of charge and they give you a ring, all calls you receive from that toll-free number represent the opportunity of closing sales and that your ad is working efficiently.

Try online coupons and toll-free number to improve your goal conversions from advertising online and you will gain a profit from online consumers in the real world sales.