Two Ways to Track Profit from Online Shoppers

For internet marketers, they would like to know how to track a result from advertising online. You cannot rely on the statistics of web traffic only because there is a reliable survey report saying that more than 80% of online lookers will search for product information first in WWW, then make a decision later and prefer to purchase offline.

How do you track if the online advertising investment is cost-effective?

I would like to recommend two ways which will help you track your profit.

Firstly, have you ever get a discount coupon when you go shopping or when you buy a product? Do you think if it can urge you to buy the product with a discounted price next time or if it can encourage you to try a new product with special price? Yes or No. I think most will say ‘Yes’.

This is what I am suggesting you to use the idea of using ‘coupon’ to make your online promotions through e-mail marketing or even search engine marketing. It is not a printed coupon but a ‘printable’ coupon. This interactive marketing will help you monetize traffic, establish a traceable action and engage online shoppers who like to shop offline.

As printable coupons will be printed on demand by customers, it shows their intention to purchase your product as a coupon redemption. Plus, if the offer is enticing, of course, this will spread to those whom they know. Their friends will be invited to print the promotional coupon.

To achieve the goals, you should set a limit on the number of online printable coupons which will be distributed by individual participants in a promotion to control a part of marketing budgets. Using a toll-free number for an online promotion is the second way to follow the result of online advertising.

As to the offline behavior of online consumers, put your specific contact number in your advertising banner will help you to track the efficiency of your ad because when they see your ad and are interested in what you present along with the toll-free number which is an alternative channel for them to contact you with free of charge and they give you a ring, all calls you receive from that toll-free number represent the opportunity of closing sales and that your ad is working efficiently.

Try online coupons and toll-free number to improve your goal conversions from advertising online and you will gain a profit from online consumers in the real world sales.

Quick Way to SEO Your Site in Less Than 60 Minutes

Matt McGee has a very useful information to optimize your site with his steps in less than one hour.

SEO Your Site in Less Than an Hour

A. Visit the home page, www.domain.com.

1.Does it redirect to some other URL? If so, that’s bad.
2.Review site navigation:

• > Format — text or image? image map? javascript? drop-downs? Text is best.
• > Page URLs — look at URL structure, path names, file names. How long are URLs? How far away from the root are they? Are they separated by dashes or underscores?
• > Are keywords used appropriately in text links or image alt tags?

3.Review home page content:

• > Adequate and appropriate amount of text?
• > Appropriate keyword usage?
• > Is there a sitemap?
• > Do a “command-A” to find any hidden text.
• > Check PageRank via SearchStatus plugin for Firefox

4.View source code:

• > Check meta description (length, keyword usage, relevance).
• > Check meta keywords (relevance, stuffing).
• > Look for anything unusual/spammy (keywords in noscript, H1s in javascript, etc.).
• > If javascript or drop-down navigation, make sure it’s crawlable.
• > Sometimes cut-and-paste code into Dreamweaver to get better look at code-to-page relationship.

B. Analyze robots.txt file. See what’s being blocked and what’s not. Make sure it’s written correctly.

C. Check for www and non-www domains — i.e., canonicalization issues. Only one should resolve; the other should redirect.

D. Look at the sitemap (if one exists).

• 1.Check keyword usage in anchor text.
• 2.How many links?
• 3.Are all important (category, sub-category, etc.) pages listed?

E. Visit two category/1st-level pages.
Repeat A1, A2, A3, and A4 - this will be quicker since many objects (header, footer, menus) will be the same. In particular, look for unique page text, unique meta tags, correct use of H1s, H2s to structure content.

Check for appropriate PageRank flow. Also look at how they link back to home page. Is index.html or default.php appended on link? Shouldn’t be.

F. Visit two product/2nd-level pages.
Same steps as E.
Also, if the site sells common products, find 2-3 other sites selling same exact items and compare product pages. Are all sites using the same product descriptions? Unique content is best.

G. Do a site:domain.com search in all 3 main engines.
Compare pages indexed between the three. Is pages indexed unusually high or low based on what you saw in the site map and site navigation? This may help identify crawlability issues. Is one engine showing substantially more or less pages than the others? Double-check robots.txt file if needed.

H. Do site:domain.com *** -jdkhfdj search in Google to see supplemental pages.
All sites will have some pages in the supplemental index. Compare this number with overall number of pages indexed. A very high percentage of pages in the supplemental index = not good.

I. Use Aaron’s SEO for Firefox extension to look at link counts in Yahoo and MSN. If not in a rush, do the actual link count searches manually on Yahoo Site Explorer and MSN to confirm.

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Besides, I would like to add further some nice comments by Paul for the SEO:
1) constant check of the links: domain.com to see what links rank higher than others so that you can assess which site is better for promotion purposes
2) using the good Page Strength from http://www.seomoz.org/page-strength
3) having both the sitemap you mention and an XML sitemap and
4) getting (in 1-2 minutes) the Google and Yahoo Keycodes.

Keep it as your handy checklist... :) for SEO your site quickly.